quotes tagged with 'expose'

If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message that are uncommon sense.
Author: Chip Heath & Dan Heath, Source: Made To Stick, p.72Saved by mlsscaress in remember creative message communicate howto common uncommon expose 12 years ago[save this] [permalink]

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