To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.
That friendship which intelligent beings would accept as sincere must arise from love, and that love grows out of virtue, which is as much a part of religion as light is a part of Jehovah.
Proper apologies have three parts:
1) What I did was wrong.
2) I feel badly that I hurt you.
3) How do I make this better?
Yes, some people may take advantage of you when answering question three. But most people will be genuinely appreciative of your make-good efforts. They may tell you hot to make it better in some small, easy way. And often, they'll work harder to help make things better themselves.
Students would say to me: "What if I apologize and the other person doesn't apologize back?" I'd tell them: "That's not something you can control, so don't let it eat at you."
If other people owe you an apology, and your words of apology to them are proper and heartfelt, you still may not hear from them for a while. After all, what are the odds that they get to the right emotional place to apologize at the exact moment you do? So just be patient. Many times in my career I saw students apologize, then several days later, their teammates came around. Your patience will be both appreciated and rewarded.
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